2010 Scottsdale Arabian Horse Show Success

Ringing in the 2010 show season, the Scottsdale Arabian Horse show drew an excellent field of competitors and many enthusiastic spectators from all over the world. Over a week of competition and hundreds of classes make the Scottsdale show a must-see event in the Arabian community year after year. Valuable exposure and close competition bear champions who will influence the breed for years to come. For those unable to attend the show however, missing the sights and sounds of competition in Scottsdale has been an unfortunate regret. Until now.

As the first in a number of revolutionary features to be released throughout 2010, iEquine delivered a live video broadcast of this year’s Scottsdale Arabian Horse Show. Available all over the world, the broadcast was a great success, offering an ideal platform to not only enjoy the show from afar, but communicate with fellow remote viewers as well. New and developing features of iEquine, including live video broadcasts, will continue to make marketing and communication within the equine industry easier and more convenient than ever.

Broadcasting ten days of competition from three arenas, iEquine reached over 18,000 viewers in 78 countries totaling nearly 150,000 site visits during the show. This translates to tens of thousands of hours of show footage viewed between a diverse international audience. We are very grateful to our advertising partners and viewers for their continued support and feedback while we develop the many exciting features that will make iEquine a revolutionary resource for the equine industry.

Perhaps the most direct marketing tool available on the iEquine interface, banner ads displayed during the show proved very effective. We tracked the site traffic of two of our advertising partners, each of which drew well over 1500 site visits directly from iEquine. Much more than a simple video viewer, the iEquine viewing interface includes tools to generate interest, communicate with follow equine enthusiasts, and market equine products and services.

If you haven’t already, create an iEquine account today. Build your profile and join us for more live broadcasts and new features in the coming months.